LexisNexis Malaysia: Media Monitoring Intelligence Tools
The rise of digital media has brought in a significant transformation in the traditional media landscape. Could 2016 be the year media companies begin deploying new business models and improved content distribution strategies to help them get to the other side of this transformation? Digging through the LexisNexis research database and conducting our research using Nexis® and Media Intelligence, we uncover the expert predictions for the media industry referred to in our 2016 industry trends report. Below are the excerpts of these predictions: Social News Gathering —2016 may well be defined as they year that witnesses heightened focus on the use of social media channels as tools for gathering media insights, facts and eyewitness accounts. We expect that news gathering using social media will be as effortful in terms of time and resources as working on the output of a story. Context is King — Brand building...