LexisNexis Malaysia: Media Monitoring Intelligence Tools

The rise of digital media has brought in a significant transformation in the traditional media landscape. Could 2016 be the year media companies begin deploying new business models and improved content distribution strategies to help them get to the other side of this transformation?

Digging through the LexisNexis research database and conducting our research using Nexis® and Media Intelligence, we uncover the expert predictions for the media industry referred to in our 2016 industry trends report. Below are the excerpts of these predictions:

Social News Gathering—2016 may well be defined as they year that witnesses heightened focus on the use of social media channels as tools for gathering media insights, facts and eyewitness accounts. We expect that news gathering using social media will be as effortful in terms of time and resources as working on the output of a story.

   

Context is King— Brand building and customer connection takes a new path with media companies leveraging the full potential of their online and mobile channels. As successful Media Intelligence Solutions, integration of digital media platforms with the traditional media mix can help maximise brand impact.

   Rebirth of Shoe-Leather Reporting— Technology seems to have borrowed from old-fashioned gimmicks, wherein an old-school journalism principle of on-scene reporting, represented a key predictor of news content that is most likely to generate traction with readers and viewers. In 2016, nexis research tool might just be the implement to check audience engagement and page views, being the new era measures of customer engagement.

4.       Extending Media to Physical Experiences— In the smartphone era, where consumers are spending significant time on their mobile devices, they tend to feel more personally connected to their favourite artists, stars, athletes and even other fans. Based on our analysis using the nexis research solutions, direct or live interaction with such celebrities is the current demand from consumers.

5.   VR Meets mobile Journalism— 2016 is also a year that indicates the optimal usage of Virtual Reality by media companies. Virtual Reality (VR) has been existing for quite some time but its commercial realization through multiple applications for both consumers and businesses is novel and new.

6.   Shift to Value in Social Media— LexisNexis Business Research solutions identifies that media companies are working towards bringing in a synchronisation between the content while showcasing their brand on all platforms and , but also that their content synchronizes with consumer behavior. It is important to work with marketers so that each channel is being used for the right type of consumer interaction.

7.
       Newsroom Integration— media-monitoring intelligence is taking a new shape wherein the focus is on the essence of the story. Instead of cramming too much information into a pre-packaged format, Media houses are opting to choose the right tools and format for communicating the story to deliver the essence of the story.

Undoubtedly, the media industry has been significantly impacted by digital technologies. 2016 may just be the year when new and innovative ways of doing business will become a pre-requisite to remain relevant throughout this transformation.